REDESIGN OF "SHE CAN PLAY" VISUAL IDENTITY

Category

VISUAl IDENTITY REDESIGN

Program's Used

JAVA SCRIPT/ HTML / ILLUSTRATOR

Year

2025

Desricption

In this group project, our school arranged with a NGO called "She Can Play" that we had to redesign their visual identity. "She Can Play" mission is supporting female musicians, who is getting into the music industry. They help by providing different classes and providing free music studios for recording. So for this project me and my groupmates made a code that generated these "blobs" which moves like an old school lavalamp. These blops gave us an expression of formlessness which we aimed for, that would help tell the story of the young musicians coming "She Can Play" who wil help them take form in the music industry. The blops also talk into the lively and artistic music indtustry. Then we redesigned their logo, to be a bit more simple and minimalistic, while still preserving the look of the old logo

The core concept of our redesign

"Formlessness
You can stay formless
You can take a form
You can take a form now
You can take a form later
Your choice, your needs"

Visual code output

Logo redesign

Font's

Color Palette

Primary Colors:

#FFFFFF

#1F1F1F

#EBFFA4

Secondary Colors:

#ADCCFF

#CF7DDA

#372CFF

#ABFD08

#DF1212

#FF8502

Design results

Mockups